There are a variety of different ways to drive traffic to a website. With many of the more popular ways, there is a financial outlay which can be a bit off-putting for someone new to the business and with little capital to work with. In this situation, any method of bringing traffic to your website for free is obviously going to be a very attractive proposition. If you have the time and the enthusiasm to invest, this can be used as an alternative to financial investment. So, the issue is – how to get free traffic
Research, as with much of internet marketing, is the key. There is no doubt that paying for advertising is more efficient and will build your business more quickly, but to be able to achieve the same outcome without parting with a penny has a great appeal. It will take longer than one of the paid methods, but it can ultimately be just as effective.
Once you have a website up and running, issuing regular newsletters is a great way to make contact and then stay in contact with people. This newsletter should be full of interesting and entertaining articles, links to informative videos, etc. and not just a list of things you have for sale. Remember, the main aim is to bring people to your website not to sell to them at this stage.
A link exchange with the owners of related websites is a popular ploy. Yet again, this costs nothing. Both parties get the benefit as their sites are opened up to a whole new group of internet users. By this means you share the workload of traffic generating strategies which makes it a particularly good way of bringing traffic to your website for free. This is ideal if the two sites deal with a slightly different aspect of the same niche. It wouldn’t be such a good idea if the two sites were offering identical products as they would be in direct competition with one another. To take this a step further, we can guest post on other sites too.
Another popular tactic is to write articles which relate to issues within your niche. Rather than using the opportunity to plug your products or services, write about things ‘around’ your topic. The idea is to whet the appetite of your readers rather than giving them a straight sales pitch. Let me state again, the idea is to get them to visit your website. Once there you can make your sales offers. It is important to produce articles full of good and helpful information. Just to throw a few badly written paragraphs together is not going to impress and will not give the readers the incentive to visit your site.
Once written these articles can be posted on ezine sites for free. If you put “ezines” into your search engine you will find a list of sites able to post these articles for you. The more articles you produce and the more sites you use the more free traffic you will get. This is one of the key internet marketing strategies. It is a bit like blanket-bombing. At the end of your article is a Resource Box in which you can identify yourself and include a website link. If the article is good and creates interest, readers are likely to click on your link and visit your site.
There is no financial expenditure in any of this but it does require time, effort and research. If you have the commitment and the perseverance to do what needs to be done, it is possible to build a business with virtually no financial commitment at all. Bringing traffic to your website for free will help significantly with your profit margins. Good luck in your business ventures.